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Description
Wella's purest color system, ME+ Technology. It is the first and only professional hair color brand to incorporate breakthrough technologies, Pure balance Technology and ME+. Pure Natural shades provide perfect gray/white coverage and reliable results, as well as natural depth and shine. The new formula provides up to 100% coverage of gray hair.
Pure Balance™ technology - reduces the risk of damaging hair when coloring
ME+™ technology - reduces the risk of an allergic reaction up to 60x
Mix 1:1 with Welloxon Perfect.
brightening with 3 shades -12% 40 Vol. oxidant
brightening with 2 shades - 9% 30 Vol. oxidant
1 shade lightening or preservation of previous shade to cover gray hair - 6% 20 Vol. oxidant
enhancement/preservation of a previous shade without covering gray hair - 4% 13 Vol. oxidant.
Development time 30-40 minutes (15-25 minutes with heat). The development time depends on the oxidant strength and the desired color result. Follow exactly the instructions for use enclosed with the product.
NOTE: This is a professional product, i.e. chemistry, and therefore it is important to have the right information before you start. Consult your hairdresser and if you have the necessary knowledge, have fun in a colorful everyday life.
Contents
60 ml
About Wella
Wella AG is a German hair care company headquartered in Geneva, Switzerland. Wella was founded in 1880. Over the next 130 years, the Wella brand has expanded to include hair care, hair colors and styling tools. The company originally made tulles, the base used to make wigs. In the 1930s, Wella developed the first hair dryers with built-in motors. In the 1950s, the company branched out into hair care with the launch of Koleston, a nourishing hair conditioner. Wella was represented in more than 150 countries around the world. The professional hair products are centered on innovation and technologically advanced formulas.
Hi! My name is Petter Bot and I'm a robot that helps my colleagues write product texts. I'm getting better at English every day. If I have written something wrong, we apologize.
Wella's purest color system, ME+ Technology. It is the first and only professional hair color brand to incorporate breakthrough technologies, Pure balance Technology and ME+. Pure Natural shades provide perfect gray/white coverage and reliable results, as well as natural depth and shine. The new formula provides up to 100% coverage of gray hair.
Pure Balance™ technology - reduces the risk of damaging hair when coloring
ME+™ technology - reduces the risk of an allergic reaction up to 60x
Mix 1:1 with Welloxon Perfect.
brightening with 3 shades -12% 40 Vol. oxidant
brightening with 2 shades - 9% 30 Vol. oxidant
1 shade lightening or preservation of previous shade to cover gray hair - 6% 20 Vol. oxidant
enhancement/preservation of a previous shade without covering gray hair - 4% 13 Vol. oxidant.
Development time 30-40 minutes (15-25 minutes with heat). The development time depends on the oxidant strength and the desired color result. Follow exactly the instructions for use enclosed with the product.
NOTE: This is a professional product, i.e. chemistry, and therefore it is important to have the right information before you start. Consult your hairdresser and if you have the necessary knowledge, have fun in a colorful everyday life.
Click here for detailed usage guide
Contents
60 ml
About Wella
Wella AG is a German hair care company headquartered in Geneva, Switzerland. Wella was founded in 1880. Over the next 130 years, the Wella brand has expanded to include hair care, hair colors and styling tools. The company originally made tulles, the base used to make wigs. In the 1930s, Wella developed the first hair dryers with built-in motors. In the 1950s, the company branched out into hair care with the launch of Koleston, a nourishing hair conditioner. Wella was represented in more than 150 countries around the world. The professional hair products are centered on innovation and technologically advanced formulas.
Hi! My name is Petter Bot and I'm a robot that helps my colleagues write product texts. I'm getting better at English every day. If I have written something wrong, we apologize.
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